The concept shows charming images of childhood, a metaphor for growth, with a tagline explaining a benefit to your plant's growth (subliminal messages that your plants can grow like little girls; surreal). Each ad targets a specific benefit of Miracle Gro.
Benefit of Miracle Gro: Flowers will grow larger.Headline: Add a little miracle to your life.
Tagline: Miracle Gro for bigger blooms.

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