Buy Nothing Day Print and Billboards

Buy Nothing Day is a Public Service Announcement to improve the quality of your life by refraining from shopping.

The concept shows an aspirational lifestyle image reminding the consumer to think twice about the important things in life such as love, nature, children, and self-growth before spending time and money on material objects.

Each ad targets a specific benefit of Buy Nothing Day.


Benefit of Buy Nothing Day: Social growth
Headline: Write a memory instead of a check.
Tagline: DISCOVER LIFE'S WORTH IN A DAY NOT SHOPPING.
Body copy: Buy Nothing Day is a challenge for you to spend a day without shopping and to reflect on your life.


Benefit of Buy Nothing Day: Social growth
Headline: Retire from registers.
Tagline: DISCOVER LIFE'S WORTH IN A DAY NOT SHOPPING.
Body copy: Buy Nothing Day is a challenge for you to spend a day without shopping. Reconnect with the important things in life by making memories with the people around you.


Benefit of Buy Nothing Day: Physical growth
Headline: Spend hours outdoors instead of in stores.
Tagline: DISCOVER LIFE'S WORTH IN A DAY NOT SHOPPING.
Body copy: Buy Nothing Day is a challenge for you to spend a day without shopping. Experience life by reconnecting with your adventurous side.


Benefit of Buy Nothing Day: Spiritual growth
Headline: Clear your mind not your checking account.
Tagline: DISCOVER LIFE'S WORTH IN A DAY NOT SHOPPING.
Body Copy: Buy Nothing Day is a challenge for you to spend a day without shoppiong. Nurture your inner being in a day contemplating life.

Billboards: