Sunday, June 8, 2008

Corn Nuts Print Ads

Corn Nuts are extra large corn kernels deep fried to be extra crunchy and seasoned for flavor.

The concept shows different uses for Corn Nuts but the main points are that Corn Nuts are known to be extra crunchy and just simply fun to eat because of the innate hard crunchiness. The use of crude hand renderings brings the Corn Nuts to a fun edgy youthful level.

Each ad shows a ridiculous way to use Corn Nuts.

That Corn Nut bag was photographed by Melinda Holland. LOOK AT HER WORK: www.melindaholland.com


Benefit of Corn Nuts: Boys like them. (True benefit: fun to eat)
Headline: Corn Nuts are for flirting. (put them under your shirt)
Tagline: Eat Corn Nuts for fun.

Benefit of Corn Nuts: Catch burglars. (True benefit: fun to eat)
Headline: Corn Nuts are for burglars. (booby trap) crunch
Tagline: Eat Corn Nuts for fun.


Benefit of Corn Nuts: When hands are full you can make enough noise with your mouth. (True benefit: fun to eat)
Headline: Corn Nuts are for clapping with your mouth. (taste you can hear) crunch crunch crunch
Tagline: Eat Corn Nuts for fun.

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