Lucchese Boots Print Ads Click on the pics for a larger view

Lucchese Boots are the best western style boots; specially crafted to form to your feet.

The concept shows a cowboy/girl wearing a ridiculously wrong boot with a corresponding headline. Each ad targets a specific benefit of Lucchese boots.

Photography by the amazing Justin Clemons. http://www.justinclemons.com/
Models: Mark Raymer, Jon Michael Holland, Angie (Finch) Ortner, Derek Ortner


Benefit of boot: Beauty + Comfort
Headline: Ugg.
Tagline: DON'T GET CAUGHT IN THE WRONG BOOTS. LUCCHESE. THE RIGHT BOOT.
Body Copy: At Lucchese we understand that looks are important and so is comfort. Our precision handmade boots feature a one-of-a-kind design that shapes to your foot; allowing for superior comfort without compromising beauty.


Benefit of boot: Use of the best materials
Headline: Chewbacca wants his boots back.
Tagline: DON'T GET CAUGHT IN THE WRONG BOOTS. LUCCHESE. THE RIGHT BOOT.
Body Copy: Lucchese Boots are the real deal. We use only the finest leathers. And a part of our profits fund programs that let all species of wildlife flourish. Except for Wookies.



Benefit of Boot: Classic look/Appropriate
Headline: We didn't say "ho" down.
Tagline: DON'T GET CAUGHT IN THE WRONG BOOTS. LUCCHESE. THE RIGHT BOOT.
Body Copy: Lucchese's handmade, stylish designs are always appropriate. Whether in line at the dance or down at the ranch, our boots are fit for all occasions.


Benefit of boot: Water and sweat resistant
Headline: That just ain't right.
Tagline: DON'T GET CAUGHT IN THE WRONG BOOTS. LUCCHESE. THE RIGHT BOOT.
Body Copy: Lucchese boots aren't for sissies. When it's wet, galoshes don't always do the job. What you need are real, classic boots that can hold up to water. And sweat.