The concept incorporates a cardboard cutout of Isaac Mizrahi, the flamboyant, exciting, fun designer for Target positioned ridiculously with consumers in or near a bed. Each ad targets a specific benefit of the bedding.
Photographer: Melinda Holland www.melindaholland.com
Models: Sara Stoner, Jon Michael Holland, et moi
Benefit of bedding: Quality sheet at an affordable priceHeadline: Finally feel satisfied in bed. (Oh, Isaac!)
Body Copy: Are your tired old sheets leaving you unfulfilled? Isaac Mizrahi's new line of bed accesories come in all different styles for your individual taste. They will keep you happy all night long. Look for Isaac Mizrahi's latest designs in bedding at Target for an affordable price. Discover designer sheets that will please everyone.
Benefit of bedding: Array of choicesHeadline: Never go to bed mad, stay up and fight! (Oh, Isaac!)
Body Copy: You can't be angry when you hit it right on Target with Isaac Mizrahi's bed accessories. With lots of combinations to choose from, imported fabrics, and 250 thread count you'll be having a lot more fun. Your nights just might pack a little bit more of a punch. Discover Isaac at Target and online at Target.com.
Benefit of bedding: All designs mix and match well together
Headline: Opposites attract. (Oh, Isaac!)
Body Copy: You've seen them. The couple that's completely different. At Target, Isaac Mizrahi's bed accessories are available for each of their tastes. They can choose from a wide variety of styles, that still look compatible making any choice a perfect match.
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