Cascade Print Ads

Cascade 2 in 1 Action Pacs are water soluble pouches that contain both Cascade detergent and Dawn grease fighting liquid.

The concept shows a natural image with glassware held up to the environment changing the way it is seen through the glassware. Each ad targets a specific benefit from using Cascade 2 in 1 Action Pacs.

Photography by Melinda Holland, Aaron Scott, et moi

Benefit of Action Pacs: No streaking dried on glassware after washing
Headline: Leaves No Streaks
Tagline: Clear and Clean
Body Copy: Unslightly streaks and spots are long gone with Cascade 2 in 1 Action Pacs. These easy to use pre-measured pacs combine the power of Cascade and Dawn to leave your dishes squeaky clean.

Benefit of Action Pacs: Overtime glassware obtains a cloudy look from continual machine washing with regular dish detergents. This cloudiness can be prevented by using the Cascade 2 in 1 Action Pacs.
Headline: Prevents Cloudiness
Tagline: Clear and Clean
Body Copy: Your glassware doesn't have to match your day. Put a stop to that dreary cloudiness with Cascade 2 in 1 Action Pacs. These pacs combine the power of Cascade and Dawn to proetct your glassware from permanent cloudiness.

Benefit of Action Pacs: Less hassle by not needing to rinse your dishes before washing
Headline: No Pre-Wash
Tagline: Clear and Clean

Body Copy: Why wash your dishes before you wash your dishes? With Cascade 2 in 1 Action Pacs, your caked-on, dried-on food have no chance. THese no mess pacs combine the power of Cascade and Dawn to leave your dishes sparkling clean with just one wash.