Lucchese Boots Print Ads Click on the pics for a larger view

Lucchese Boots are the best western style boots; specially crafted to form to your feet.

The concept shows a cowboy/girl wearing a ridiculously wrong boot with a corresponding headline. Each ad targets a specific benefit of Lucchese boots.

Photography by the amazing Justin Clemons. http://www.justinclemons.com/
Models: Mark Raymer, Jon Michael Holland, Angie (Finch) Ortner, Derek Ortner


Benefit of boot: Beauty + Comfort
Headline: Ugg.
Tagline: DON'T GET CAUGHT IN THE WRONG BOOTS. LUCCHESE. THE RIGHT BOOT.
Body Copy: At Lucchese we understand that looks are important and so is comfort. Our precision handmade boots feature a one-of-a-kind design that shapes to your foot; allowing for superior comfort without compromising beauty.


Benefit of boot: Use of the best materials
Headline: Chewbacca wants his boots back.
Tagline: DON'T GET CAUGHT IN THE WRONG BOOTS. LUCCHESE. THE RIGHT BOOT.
Body Copy: Lucchese Boots are the real deal. We use only the finest leathers. And a part of our profits fund programs that let all species of wildlife flourish. Except for Wookies.



Benefit of Boot: Classic look/Appropriate
Headline: We didn't say "ho" down.
Tagline: DON'T GET CAUGHT IN THE WRONG BOOTS. LUCCHESE. THE RIGHT BOOT.
Body Copy: Lucchese's handmade, stylish designs are always appropriate. Whether in line at the dance or down at the ranch, our boots are fit for all occasions.


Benefit of boot: Water and sweat resistant
Headline: That just ain't right.
Tagline: DON'T GET CAUGHT IN THE WRONG BOOTS. LUCCHESE. THE RIGHT BOOT.
Body Copy: Lucchese boots aren't for sissies. When it's wet, galoshes don't always do the job. What you need are real, classic boots that can hold up to water. And sweat.

30 Second TV Spot for Lucchese Boots

Music: John's Long Mix from Classic 70's Porn
Camera pans across from left to right.
Camera moves over to swinging lasso.
Camera pans out futher to serious looking cowboy.
Fill frame with full body shot of cowboy wearing ridiculous boots and lassoing to porn music.
Cowboy dances sexy and stupidly with lasso.
Lassoing becomes more ridiculous.
Cut to John Wayne from the movie Red River.
John Wayne: What?!
Closeup of ridiculous boots of dancing cowboy.
VO: Lucchese knows that the right boots are important.
Gunshots.
VO: Unfortunately, some people don't quite get it.
John Wayne: You earned it.
Image of Lucchese logo
VO: Real cowboys wear real boots. Lucchese.

Isaac Mizrahi Bed Accessories for Target

Isaac Mizrahi Bed Accessories are designer bedding products made at an affordable price.

The concept incorporates a cardboard cutout of Isaac Mizrahi, the flamboyant, exciting, fun designer for Target positioned ridiculously with consumers in or near a bed. Each ad targets a specific benefit of the bedding.

Photographer: Melinda Holland www.melindaholland.com
Models: Sara Stoner, Jon Michael Holland, et moi


Benefit of bedding: Quality sheet at an affordable price
Headline: Finally feel satisfied in bed. (Oh, Isaac!)
Body Copy: Are your tired old sheets leaving you unfulfilled? Isaac Mizrahi's new line of bed accesories come in all different styles for your individual taste. They will keep you happy all night long. Look for Isaac Mizrahi's latest designs in bedding at Target for an affordable price. Discover designer sheets that will please everyone.

Benefit of bedding: Array of choices
Headline: Never go to bed mad, stay up and fight! (Oh, Isaac!)
Body Copy: You can't be angry when you hit it right on Target with Isaac Mizrahi's bed accessories. With lots of combinations to choose from, imported fabrics, and 250 thread count you'll be having a lot more fun. Your nights just might pack a little bit more of a punch. Discover Isaac at Target and online at Target.com.

Benefit of bedding: All designs mix and match well together
Headline: Opposites attract. (Oh, Isaac!)

Body Copy: You've seen them. The couple that's completely different. At Target, Isaac Mizrahi's bed accessories are available for each of their tastes. They can choose from a wide variety of styles, that still look compatible making any choice a perfect match.

Buy Nothing Day Print and Billboards

Buy Nothing Day is a Public Service Announcement to improve the quality of your life by refraining from shopping.

The concept shows an aspirational lifestyle image reminding the consumer to think twice about the important things in life such as love, nature, children, and self-growth before spending time and money on material objects.

Each ad targets a specific benefit of Buy Nothing Day.


Benefit of Buy Nothing Day: Social growth
Headline: Write a memory instead of a check.
Tagline: DISCOVER LIFE'S WORTH IN A DAY NOT SHOPPING.
Body copy: Buy Nothing Day is a challenge for you to spend a day without shopping and to reflect on your life.


Benefit of Buy Nothing Day: Social growth
Headline: Retire from registers.
Tagline: DISCOVER LIFE'S WORTH IN A DAY NOT SHOPPING.
Body copy: Buy Nothing Day is a challenge for you to spend a day without shopping. Reconnect with the important things in life by making memories with the people around you.


Benefit of Buy Nothing Day: Physical growth
Headline: Spend hours outdoors instead of in stores.
Tagline: DISCOVER LIFE'S WORTH IN A DAY NOT SHOPPING.
Body copy: Buy Nothing Day is a challenge for you to spend a day without shopping. Experience life by reconnecting with your adventurous side.


Benefit of Buy Nothing Day: Spiritual growth
Headline: Clear your mind not your checking account.
Tagline: DISCOVER LIFE'S WORTH IN A DAY NOT SHOPPING.
Body Copy: Buy Nothing Day is a challenge for you to spend a day without shoppiong. Nurture your inner being in a day contemplating life.

Billboards:

Corn Nuts Print Ads

Corn Nuts are extra large corn kernels deep fried to be extra crunchy and seasoned for flavor.

The concept shows different uses for Corn Nuts but the main points are that Corn Nuts are known to be extra crunchy and just simply fun to eat because of the innate hard crunchiness. The use of crude hand renderings brings the Corn Nuts to a fun edgy youthful level.

Each ad shows a ridiculous way to use Corn Nuts.

That Corn Nut bag was photographed by Melinda Holland. LOOK AT HER WORK: www.melindaholland.com


Benefit of Corn Nuts: Boys like them. (True benefit: fun to eat)
Headline: Corn Nuts are for flirting. (put them under your shirt)
Tagline: Eat Corn Nuts for fun.

Benefit of Corn Nuts: Catch burglars. (True benefit: fun to eat)
Headline: Corn Nuts are for burglars. (booby trap) crunch
Tagline: Eat Corn Nuts for fun.

Benefit of Corn Nuts: When hands are full you can make enough noise with your mouth. (True benefit: fun to eat)
Headline: Corn Nuts are for clapping with your mouth. (taste you can hear) crunch crunch crunch
Tagline: Eat Corn Nuts for fun.

Dallas Theater Shakespeare Posters

Dallas Theater Center engages and entertains a diverse community while educating. Seasonally, they perform Shakespeares plays.

These posters are for Hamlet and The Tragedy of Julius Caesar.
The concept showed an iconic image rendered in pastel with a flat graphic twist.
Poster size: 18" x 24"

Hamlet
Headline: To be or not to be
Image: Death holding a scythe in the image of a question mark.

The Tragedy of Julius Caesar
Headline: Et tu, Brute?
Image: Julius Caesar with vultures encircling his head in place of a laurel wreath. Vultures representing the betrayal of the senate.

Miracle Gro Print Ads

Miracle Gro products enhance your plant's life and your life.

The concept shows charming images of childhood, a metaphor for growth, with a tagline explaining a benefit to your plant's growth (subliminal messages that your plants can grow like little girls; surreal). Each ad targets a specific benefit of Miracle Gro.

Benefit of Miracle Gro: Flowers will grow larger.
Headline: Add a little miracle to your life.
Tagline: Miracle Gro for bigger blooms.

Benefit of Miracle Gro: Roses will look healthier.
Headline: Watch miracles happen.

Tagline: Miracle Gro for roses.

One more ad to be loaded...

Cascade Print Ads

Cascade 2 in 1 Action Pacs are water soluble pouches that contain both Cascade detergent and Dawn grease fighting liquid.

The concept shows a natural image with glassware held up to the environment changing the way it is seen through the glassware. Each ad targets a specific benefit from using Cascade 2 in 1 Action Pacs.

Photography by Melinda Holland, Aaron Scott, et moi

Benefit of Action Pacs: No streaking dried on glassware after washing
Headline: Leaves No Streaks
Tagline: Clear and Clean
Body Copy: Unslightly streaks and spots are long gone with Cascade 2 in 1 Action Pacs. These easy to use pre-measured pacs combine the power of Cascade and Dawn to leave your dishes squeaky clean.

Benefit of Action Pacs: Overtime glassware obtains a cloudy look from continual machine washing with regular dish detergents. This cloudiness can be prevented by using the Cascade 2 in 1 Action Pacs.
Headline: Prevents Cloudiness
Tagline: Clear and Clean
Body Copy: Your glassware doesn't have to match your day. Put a stop to that dreary cloudiness with Cascade 2 in 1 Action Pacs. These pacs combine the power of Cascade and Dawn to proetct your glassware from permanent cloudiness.

Benefit of Action Pacs: Less hassle by not needing to rinse your dishes before washing
Headline: No Pre-Wash
Tagline: Clear and Clean

Body Copy: Why wash your dishes before you wash your dishes? With Cascade 2 in 1 Action Pacs, your caked-on, dried-on food have no chance. THese no mess pacs combine the power of Cascade and Dawn to leave your dishes sparkling clean with just one wash.

Cascade 15 Second TV Spot

Music: Yann Tiersen

VO: Overtime, your glasses can get cloudy from machine washing.

Frame 1: Woman staring outside at the San Francisco fog in a depressing way.

Frame 2: Woman's dishwasher is finished cycling and ready for the dishes to be put up.

Frame 3: Woman checks her wine glass to see how clear it is.

Frame 4: Woman holds up cup to the light. Through the cup the dreary outside is sunny and clear.

Frame 5: Cascade 2 in 1 Action Pacs logo

VO: Not with Cascade 2 in 1 Action Pacs

Guerilla Advertising Club Canine

Club Canine-A pet sitting kennel for your dog.
"Your dog not quite travel size? Board your dog at a first class place. Club Canine. Professional Pet Sitting."

Oversized stuffed dog was placed inside an ill-fitting pet carrier and put on the baggage claim carousel after incoming flights to get the attention of travelers who possibly have animals.

My dear sister came to the airport to take these photos for me in the wee hours of the night. Luckily a flight came in and we got to see the reaction of these bystanders. I mean, these people were forced to look at it since they had to stare in circles looking for their own luggage. For the record, people laughed...and um...really wanted to board their doggies and kitties at Club Canine.